Jenny Bravo asked: "I was wondering if you have any sort of advice about how to really set yourself up for success in self-publishing. I have a blog and a Twitter and all that jazz, but I wondered if you knew of any specific way that I can take those to the next level? That sounds super cheesy and slimy, but yeah. Basically, teach me your awesome ways, oh wise one."

And I shall do exactly that. Teach you my awesome ways. Because I do what my readers ask me to do. Because. That's exactly it. The key. The secret magic ingredient people keep searching for. See? I'm giving it to you for free, no cookies, no vodka, nothing. Take it. Take it and use it. And the name for it is.

THE CUSTOMER IS ALWAYS RIGHT.

Not what you expected? Let's take a look at this, at what this means and at what success means. Oh, this magnificent word we all covet. Success. Success! It’s such an interesting word, isn’t it? It means different things to different people, and it’s both broad and narrow. Broad in a sense that so many big things could be called SUCCESS, and narrow because so many little things could mean SUCCESS as well. It amuses me, actually, that people consider me successful. I would get an occasional email or someone would walk up to me at a book fair or something, saying, wow, I wish I could be as successful as you. But in my mind I’m not, or, rather, I am, but not in a way many people know, so the people who tell me this would hardly know.