At one point in your writing career you’ll have to make a choice, and that choice will have little to do with the art of writing and with the business of writing, but a lot to do with who you are and what you believe you can do.

Because it’s all in your head.

That choice will be:

To swim with the other fish or to swim on your own?
To follow the leader or to be the leader?
To copy the tips and the tricks and the techniques, or to make up your own tips and tricks and techniques?

Red ocean or blue ocean?